Chen Nan Yang

By Chen Nan Yang Originally published at Launchpad; reprinted with the author's permission.

From China's bamboo forest villages in Yunnan to the high-rises of Shanghai, Mongolian Cow Yogurt Super Girl—a hugely popular American Idol-like TV program—has created quite a stir. And when Li Yuchun, a music student with a tomboy haircut and girl next-door beauty, won the coveted title, she spawned a new short and edgy hairstyling craze among young girls living across the vast expanse of Mainland China.
Super Girl also created a significant shift among young Chinese girls who previously never wore a definitive hairstyle before they turned 18. Today a 15-year-old Chinese girl may wear a fashion-forward, sometimes even exaggerated, hairstyle. China's passion for beauty and fashion is also being influenced both near and far, driving a new wave of ideas across cultural and financial boundaries.

Please read more on the LaunchPad (PDF file)...